Stop! Before you write a single word of copy, you need this one thing.
Can you guess what it is?
No, it’s not an English degree or a knack for creative writing.
It’s a brand voice.
Wait… what exactly is a brand voice?
Glad you asked! Your brand voice is essentially how your business “talks”—it’s the personality behind your words. It includes your tone (lighthearted, professional, quirky), your signature phrases, and the vocabulary that makes your brand unique. It’s what helps your business stand out in a crowded digital space, especially now that AI-generated content is everywhere.
If you want your business to be memorable, recognizable, and relatable, a well-defined brand voice is non-negotiable. It’s the key to attracting and connecting with potential clients, building trust, and ensuring that every piece of content aligns seamlessly with your message.
How Do You Create a Unique Brand Voice?
Good news—you don’t have to reinvent the wheel. The easiest way to stand out? Be YOU.
If you’re the face of your business (hello, personal brand!), your voice should reflect your personality. You’re one in a trillion, and that’s exactly what will set you apart.
Step 1: Define Yourself
To develop a strong brand voice, start by digging into who you are:
What are your core values and goals?
What are your personality traits, strengths, and weaknesses?
What are your hobbies and interests?
What’s your mission?
What’s your origin story—how did you get to where you are today?
How do your friends describe you?
If you’ve ever taken a personality test like Myers-Briggs, Enneagram, or Human Design, these can offer great insights into how you interact with the world and how others perceive you.
Also, think about the way you naturally communicate:
What phrases or expressions do you use often?
How do you greet people?
Step 2: Know Your Audience
Your brand voice isn’t just about you—it also needs to resonate with your ideal clients. Ask yourself:
Who are they?
What are their goals and struggles?
What are their fears and frustrations?
What transformation are they searching for?
What do they value most?
Step 3: Bring It All Together
Now, refine your insights into a clear brand voice. Ask yourself:
What are my core values, and how do they shape the way I run my business? Interact with my clients?
What is my main mission? What kind of change do I want to bring to my industry or society?
What is my brand archetype (e.g., The Caretaker, The Sage, The Rebel)?
What is my brand promise—what do I strive to deliver?
What is my customer archetype (who am I speaking to)?
What is my brand story? How did I get here?
What four adjectives describe my brand tone?
What are my signature phrases, expressions, and greetings?
Once you define these elements, your brand voice will serve as a guide for all your content—ensuring that every word you write is authentic, aligned, and unmistakably YOU.
So before you write another word of copy, take the time to nail your brand voice. Your business (and your audience) will thank you for it.
Need help defining your brand voice? Check out my services here and let’s craft a voice that truly represents you! Each package includes an in-depth Brand Voice Guide to help you maintain consistency across all your messaging—so you can create content with confidence and clarity.
